The new culture of sports & coffee raves: social ride, creator brunch & bakery rave at Winter Circus Ghent

Have you never danced with a croissant in your hand? Then you may be missing out on the tastiest microtrend of 2025.
The bakery rave has arrived and Chase is serving it crisp, in partnership with Winter Circus, Baker Klaas, Bar Bougie and RPM Souplesse.

On Saturday, June 28, we invite you to Ride, Brunch & Rave. Our multi-event where bike culture, the best sandwiches, premium beats and a pinch of irony come together.

Why this matters? Because this is what culture looks like today.

From Copenhagen to Paris, mornings are getting noisier. The classic brunch gets an upgrade with strobes and sourdough. Bakery raves and sunrise parties are becoming the new wellness ritual. a community gathering where early risers, bike fanatics, foodies and musicheads find each other in one shared community: dance your stress out, enjoy quality, and you'll be back home before sunset.

At Chase, we have been following the cultural crossover between lifestyle and exercise for some time. Last year, for example, we launched the Chase Bike Creator program: a bold investment in content creators within the Belgian cycling scene. As we wrap up that chapter, we do so not with a bow ... but with a (beat) drop.

This is not an event. This is a statement.

Brands that want to stay relevant must show up where fun arises.

That's why we partner with local heroes like Baker Klaas and vibe curators like Bar Bougie. That's why we choose community-first collectives like RPM Souplesse.

And that's why we're hosting at the Winter Circus, Ghent's reborn icon of creativity, tech and movement.

Not everyone wants to ride bikes. Or ravens. And for us, they don't have to.

Feel welcome for just the brunch or rave. No lycra or cycling outfit required. 

Fancy a drink and a chat? Bar Bougie is your regular place No stress or obligation. Do what you feel like doing. 

And for content creators (or just people who love beautiful places): take your time. The Winter Circus is a visual playground. Imposing architecture, industrial atmosphere, morning light through glass ceilings. The perfect backdrop for your next Reel, TikTok or carousel.

Whether you come for your latte, your cycling friends, or your coffee cake to a beat of house or techno. This is where you'll find your scene.

PROGRAM: BRUNCH. BIKE. RAVE.

🗓️ Saturday, June 28

📍 Ghent - Winter Circus & Bakery Klaas

🥚 BRUNCH - 10 a.m.

Start your day at leisure with a next-level brunch in the arena of the Winter Circus.

Hosted by: Baker Klaas & Bar Bougie

€37.5 p.p. - book via wintercircus.be

🚴 SOCIAL RIDE - 10 a.m. (10:30 a.m. departure)

Rather pedal than dine? Join the 50km group ride.

Hosted by Chase & RPM Souplesse

🔟 Secure luggage and bicycle storage

🔟 Showers & locker rooms available

🔟 Free croissant from Baker Klaas + drink from Bar Bougie

Subscribe via the Strava event @ RPM Souplesse

🎧 BAKERY RAVE - from 12:30 p.m. to 5 p.m.

Fresh beats straight from the oven.

Location: Bakery Klaas @Wintercircus

Free admission

Lineup:

12.30-14.00 Radio Pancake

14.00-15.00 Bafana & Thang

15.00-16.00 Kenny Montana

16.00-17.00 Alycia Bezgo

In cooperation with:

Winter Circus / Chase / Baker Klaas / Bar Bougie / RPM Souplesse