5 Instagram games that make your brand more interactive

June 14, 2019

min read

It's time to hack the system! Did you know you can play games through both Instagram stories and profiles? Instagram games are quirky thumbstoppers that create great awareness for your brand.

Tim, our art director, has a side note: "Instagram games are perfect for innovative brands to brand themselves. If the result is funny, original and cool, it can make all the difference for your brand." Not sure what these interactive social media games look like? Here are five examples!

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1. Receive a free Snickers by losing

Have you ever come across the Snickers Hungry Games in Instagram stories? The goal is to pause the video via the tap-and-hold feature just before the protagonist gets hungry. Plottwist: You win by losing. If you're not fast enough to hold or don't hold on until the end of time, you win a Snickers! Thus, the online presence of the brand is linked to the offline product in an original way.

2. Pablo Rochat challenges you with a gif puzzle

Digital creative Pablo Rochet began pushing the boundaries of Vine. After the previous platform failed, he had to switch to Instagram. He always tries to push the boundaries of different social platforms in clever ways, while keeping his storylines simple. Smart move, because people might skip your story if they don't immediately understand what to do. An original example of his work is the Mona Lisa Puzzle. Here he challenges his followers to reassemble the painting from puzzle pieces.

3. The hunt for exclusive Rick and Morty content.

This game challenges you to find secret collectibles. It uses the Instagram photo tagging feature that allows players to follow missions on 80 linked accounts. Along the way, you get access to exclusive content. This way you can interact in a different way with the Rick and Morty worlds and characters you already know and love.

4. Be a DJ with Bacardi

This game is a digital simulator of a DJ deck. As you play this story, you feel like your hands are scratching and looping. So what is the technique behind it? You start with a video and then get a series of short clips. By tapping left and right, you feel like you are controlling DJ decks. The idea behind it is that since everyone is skipping ads, they might as well play with that skipping behavior.

5. Urban games of Chase

After we bumped into Pablo Rochet, we decided to make our own Instagram games. Our former graphic design intern Nicolas Grootjans made some fun games of Belgian urban influencers. We got some nice responses and some influencers even reposted their game. An Instagram game can be quite distracting while tapping stories. Therefore, we found that it is important to include some clear instructions or buttons. It is also important to post a representative image as the first story. That way you can put the games in a neat highlight. Since the games were quite successful, we also decided to put some of our Belgian hip-hop articles into stories. For us, this was a great way to turn classic blog posts into engaging IG stories.

Written by Helena Verheye.

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