The goal
We both believe that when people are connected to a community, the city will prosper more. Through this engaging newsletter content, we want to inspire the Joyn user community in all the places the map can take them. By telling stories about local business owners, we want people to store more consciously and in their own neighborhoods.
<p> <p><CENTER>___</CENTER><p><CENTER>Ontdekken hoe wij jouw merk helpen groeien?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small">Ok, we spreken af</a></div></CENTER>
Our social story
We engage local writers, often from our Chase community, and enable them to write stories about the places they love. We provide two newsletters with engaging newsletter content each month, one in Flanders and one in Wallonia. We often give the writers some initial ideas, but also give them room to write in their own creativity. Our account manager Dina comments on this, "In this project, I really notice that talented people are much more motivated if you give them some artistic freedom. Take for example the story underneath, the beautiful illustrations were all the writer's idea!"
<img class="editorial-image" src="https://cdn.prod.website-files.com/637fa006bbd6df2ee73927fb/64513d22ac0f7d3973024d51_m9ji9IniURRUAVKDKC-NMPD9traXZJyGra5DY0_iaKA.jpeg"/>
The result
The average May and June newsletter opening rate we did for Joyn was 23%, which is well above the 15% average rate for e-coupons newsletter.
<CENTER>___</CENTER><p><CENTER>Wilt u weten wat social storytelling voor uw bedrijf kan betekenen?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small w-button">Contacteer ons</a></div></CENTER>
