BAVET enlisted help from Chase to update their of social media branding and styling. We have been completely taking over BAVET's TikTok, Instagram and Facebook since January 2022, coming up with challenging, relaxing and informative content for each platform. We plan and produce all of this in collaboration with the BAVET team, and their advertising and PR partners.
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Challenges
- Finding ways to bring out the BAVET brand authentically and inclusively and to appeal to a large audience including families with children, busy workers and young people.
- Develop new styling, on -point content formats and a custom tone-of-voice that makes BAVET unique.
- Successfully launch a BAVET TikTok channel.
- Development of a social strategy tailored to the BAVET story, creation of content formats, content creation and social media management on TikTok, Instagram, Facebook and LinkedIn.
- Develop campaign ideas to co-launch new projects and events of BAVET.
- Engagement: building an online community for spaghetti lovers across different social media channels and for both parts of Belgium.
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Results
BAVET is hot spaghetti and more. It is an experience and lifestyle that reaches beyond the restaurant and has much more to offer than a usual place for a quick bite. It's a BAVET community of spaghetti lovers who can take pride in their refined tastes and want to further enjoy their experiences on social media.
On TikTok, we achieved more than 2.5M organic views in one year. That tastes like more. Another thing to celebrate is the opening of the BAVET restaurant in Ostend. After a successful launch based on the campaign concept we developed, the restaurant remained the most popular location for 6 months. Sun, sea, beach and spaghetti? Definitely possible.
On Instagram and Facebook, we also put our full effort into it. Thanks to the BAVET team (aka "The Baveteers"), we let our hair down and regularly film in and out of the restaurant to highlight the BAVET team. This is also how we put our efforts into employer branding in the social funnel. Rest assured that the food is often in the spotlight and the BAVET team certainly cannot be ignored.
Want to take a look on social media yourself? You can find BAVET here on TikTok, Instagram and Facebook.
<div class="tiktokgrid-2"><div class="ttwrapper"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@bavet_spaghetti/video/7142465724315962629" data-video-id="7142465724315962629" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@bavet_spaghetti" href="https://www.tiktok.com/@bavet_spaghetti?refer=embed">@bavet_spaghetti</a> <p>RED PLATE = FREE SPAGHETTI. 🍝 So always check your menus at BAVET. 👀</p> <a target="_blank" title="♬ Hit chu wit da blick - solvvrr🦇" href="https://www.tiktok.com/music/Hit-chu-wit-da-blick-7129632227113044782?refer=embed">♬ Hit chu wit da blick - solvvrr🦇</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></div><div class="ttwrapper"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@bavet_spaghetti/video/7221149318344871173" data-video-id="7221149318344871173" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@bavet_spaghetti" href="https://www.tiktok.com/@bavet_spaghetti?refer=embed">@bavet_spaghetti</a> 🍴 When you dine with us, we like to make it personal! Get your very own BAVET with a special message just for you 😍 <a title="pastapastapasta" target="_blank" href="https://www.tiktok.com/tag/pastapastapasta?refer=embed">#pastapastapasta</a> <a title="foodiesofbelgium" target="_blank" href="https://www.tiktok.com/tag/foodiesofbelgium?refer=embed">#foodiesofbelgium</a> <a title="spaghettibolognese" target="_blank" href="https://www.tiktok.com/tag/spaghettibolognese?refer=embed">#spaghettibolognese</a> <a title="bavet" target="_blank" href="https://www.tiktok.com/tag/bavet?refer=embed">#bavet</a> <a title="belgianspaghetti" target="_blank" href="https://www.tiktok.com/tag/belgianspaghetti?refer=embed">#belgianspaghetti</a> <a title="hotspotbelgium" target="_blank" href="https://www.tiktok.com/tag/hotspotbelgium?refer=embed">#hotspotbelgium</a> <a target="_blank" title="♬ original sound - Fiona Wang" href="https://www.tiktok.com/music/original-sound-7173975629137103618?refer=embed">♬ original sound - Fiona Wang</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></div></div>
Credits
Social Media Manager: Sophie Oome
Project Manager: Elke Cossey
Content Creator: Michael Chin
Art Director: Aykan Umut
Account Manager - Teamlead: Annelies Droesbeke
Marketing team - Team Bavet
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