The goal
Partyspace contacted Chase Creative because they wanted to make sure their brand storytelling, web shop and social media channels were of high quality. This with the goal of creating an online community of new and returning customers and ensuring steady revenue growth.
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Our brand storytelling process
To achieve this, they sought advice on their brand story, digital strategy and social media management. Together with the management team, we made a number of concrete and structural recommendations. This after a thorough analysis of the organization's customer segments. The process to achieve this consisted of the following key moments:
Strategic part
- An intake interview based on a comprehensive question and answer structure
- Analysis of (the engagement of) the customer community, the structure of- and user-journey on the online channel, the existing customer messages and brand promises
- A sharp definition of their priority goals for the digital and online journey
- Development of an optimized digital strategy, channels, content & ads
- A feedback session with Partyspace with the preliminary conclusions and a strategic proposal
Creative part
- Incorporating their feedback into the final version of the strategy
- Development of a number of story formats tailored to different online channels and a basis for a digital content calendar
- A feedback session on the creative format proposals
- Optimization of creative formats based on input by Partyspace
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Our brand storytelling recommendations
Ultimately, this resulted in a report (in presentation form) consisting of a clear online growth path for Partyspace's online community. This was further developed into a number of creative and technical objectives and a plan of action to achieve successful results. One of our recommendations for Partyspace was to present their products in a more human way. Brand strategist Sven De Coninck and account manager Fleur Timmerman share their views on the project:
Their audience is not only interested in the product itself, but also in what context it can be used. The tents can be presented in different stories, such as fundraisers or communions.
We also suggested to them to communicate more at the level of different audiences. Individual customers and B2B customers are triggered by different social content and are present on different social platforms. Sven De Coninck & Fleur Timmerman:
Our last piece of advice was to offer fewer products, but target them to more specific audiences. Sometimes too much detail leads to less clear brand storytelling.
The result
Based on this advice, Partyspace updated their website and corporate identity. They created packages for different audiences, focused more on tents as their core business and made their overall styling more recognizable. We look forward to seeing more results from our collaboration and managing their social media on LinkedIn and Facebook!
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