Cover photo by Jonas Staut.
Belgium is clearly at the forefront of cycling, yet we see remarkably few influencers and creators communicating about the use of sustainable means of transportation such as bicycles. This is a missed opportunity, as social media plays a crucial role in influencing consumer behavior.
That's why at Chase we are building a community of bike influencers: the Chase Bike Creators. They help bike brands promote their products and also make a positive change in society.
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Chase Bike Creator Community: A unique initiative
To help cycling companies reach the right, often young, audiences and promote sustainable mobility, we at Chase have launched the "Chase Bike Creator Community." This is a community of enthusiastic bike influencers who help brands increase their visibility and encourage people to take the bike more often.
Currently, we already have 20 bike creators on board. Thanks to the support of the FPS Mobility, we are rolling out a large-scale campaign between August 2024 and the end of January 2025. In which these influencers will work to highlight the benefits of cycling, and specifically the use of bicycles for commuting. The content seen in this article are some examples from that campaign.
<p> </p><CENTER>___</CENTER><p><CENTER>Would you also like to collaborate with our Chase Bike Creators?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small w-button">Contact us</a></div></CENTER>
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A diverse group of influencers
Our community consists of a mix of experienced cycling influencers and newcomers who want to inspire their followers to use bicycles more often. Consider Jonas Staut, who beautifully captures his daily rides on his road bike to the fire station. We have also attracted influencers such as Elisabeth Van Lierop, a sustainability influencer who consciously chooses a life without a car with her three young children. Or YourChicaFrancesca, a food influencer who captures her bike rides to hip eating spots.
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How can partnering with the Chase Bike Creators move your brand forward?
- Fresh cultural insights and addressing niches
- Visibility around the social challenge
- Collaborate on your product communication
- Increase brand awareness through authentic content
- Reaching younger, digitally-oriented audiences
- Promote brand loyalty and sales
- Contributing to a positive impact on health and the environment
<p> </p><CENTER>___</CENTER><p><CENTER>Would you also like to collaborate with our Chase Bike Creators?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small w-button">Contact us</a></div></CENTER>
@yourchicafrancesca 📍Soigneur, Leuven | Advertisement #chasebikecreators #leuven #fyp
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