A sustainable city on the move: a video campaign by Chase on the 3-year TMaaS project

March 19, 2024
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5
min read

https://www.chase.be/een-duurzame-stad-in-beweging-een-videocampagne-van-chase-over-het-3-jarig-project-tmaas-fuol5

A sustainable city on the move: a video campaign by Chase on the 3-year TMaaS project
In a vibrant city, the atmosphere buzzes. Especially when you're talking about historic Ghent. But how do you help everyone get to their final destination without hurling a wrecking ball through an old building? And how do you address a citizen group that moves in endless ways? A look inside a complicated mobility project.

On wheels, on rails or in the bus 

In a multimodal city like Ghent where every form of mobility counts, finding your way is sometimes not an easy task. Especially when the location is constantly changing. Correct data and targeted communication for everyone traveling in a sustainable way by public or private transport is extremely important in that case. And that is exactly why TMaaS, "Traffic Management as a Service," was given life after a selection process by the Urban Innovative Actions Initiative (UIA).

Bright minds and partner companies eager to help come together to spend three years (2018-2020) doing plenty of research, analysis and testing. They have one goal in mind: to make the lives of Ghenters better by removing frustrations. 

To sharpen communication, the TMaaS team is involving Chase. Our task? To create an engaging campaign video that charts the evolution of TMaaS-from concept development to product launch. (Pun intended.) 

The experts explain themselves 

Conceiving and developing a video campaign? Can we at Chase. We provide a clear framework: portraying the entire project from beginning to end-to show that developing an online tool is not as simple as it seems. We give the floor to the people who really know about it-the experts who worked on the project themselves. It's a way to put them in the spotlight, put a face on the project and give the story a human touch.

Lights, camera, action 

Storytelling at its best, through the eyes of TMaaS. And it's working, as the project continues in the form of "replicator cities," and that includes Antwerp, London and Duran. They are using the technology to map their own mobility network to help their citizens move with them. And how are things moving forward with TMaaS? The team wants to do more research on accessibility for all and continue to collect data on the city in growth. 

Thus. A summary of three years. About a project with bumps in the road to leading well. All roads lead to Rome, but not necessarily in the literal sense, as it turns out.