Helder: a podcast about water with researcher Marjolein Vanoppen

January 1, 2021
min read


Helder: a podcast about water with researcher Marjolein Vanoppen
On World Water Day, we officially launched a new podcast called "HELDER - about drinking water," hosted by globalist and water scientist at Ghent University, Marjolein Vanoppen.

The goal

Marjolein conducts research on water purification and industrial and circular water technology and often lectures on water at universities, schools and associations throughout the country.

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When I talk to people, I notice that very few Belgians know where our drinking water comes from and what's in it. So my main goal is to inform people about the quality of our drinking water. Drinking tap water is perfectly safe here in Belgium and yet we remain one of the countries with the highest consumption of bottled water. So I want to create awareness, show what science is doing and offer transparency. - Marjolein

Our social story

The idea for this podcast originated in the Podlab XL project of our colleague Pieter Blomme and podcast friend Eva Moeraert. After a pilot episode was created, the Chase Creative team, including Pieter Blomme as lead audio storyteller, Wederik De Backer as audio editor, our COO Jan D'hont for consulting and audience development, and senior account manager Anastassia Oudovitchenko, took the next steps. We coached, edited, mixed the 7 episodes and created an audience development plan around this show, including:

  • hosting publication
  • press campaign
  • social advertising campaign
  • dedicated podcast landing page
  • copywriting
  • podcast art graphics
  • creation of audio
  • video teaser 

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/1tVf52MOZNXOTvhvMCcUYO?utm_source=generator" width="100%" height="152" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe> Is kraanwater gezond? Kan het besmet zijn met hormonen? Is er genoeg drinkwater op de planeet? In elke aflevering gaat Marjolein Vanoppen in gesprek met een panel van experts over de kostbaarste grondstof van het komende decennium. Dit samen met haar vader die soms sceptisch kan zijn, waardoor het format op een authentieke manier wat meer body kreeg.

The result

Almost 75% of listeners listened to the end of the podcast. In the first week of release, we were the Belgian number one podcast on Apple podcasts in the earth sciences category and various media such as VRT NWS.

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