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Cameron-James Wilson made the switch from fashion photographer to creator of virtual models, and it changed his life. The move not only gave him artistic freedom, but it also gave him a chance to break beauty norms and promote diversity. This is his story.
Creative freedom!
In the world of fashion photography, Cameron often felt limited in creativity by such things as budgets, locations or client wishes. Despite his success, he couldn't let his creative expression run wild. When he switched to virtual models, he could. He found the creative freedom he was looking for. No more super-expensive shoots, or photoshopping every detail. No, he had complete control over the outcome of what his models could look like.
This creative freedom has given him
With virtual models, Cameron could control everything from the physical properties of the models to the world they live in. This creative freedom allowed him to push boundaries and experiment with ideas not possible before.
Beauty standards, do they still exist?
By creating Shudu, Cameron challenges not only the fashion industry, but also certain beauty standards. A virtual supermodel with a dark complexion, Shudu offers an alternative to the often Eurocentric ideals of beauty that often dominate. She is now seen as a symbol of inclusivity and cultural diversity.
For Cameron, it was a way to showcase his own vision of fashion and beauty. To ensure that the voice and communities of and around the virtual influencers are properly represented, he relies on talented creators and artists. They fully support Cameron's vision and add great value to the virtual influencers.
A New Business Model
What began as a creative project grew into a successful business model. Virtual influencers, such as Shudu, offer new revenue streams through collaborations or partnerships with top brands. Brands such as Balmain and Vogue already saw the potential and have already partnered with Cameron to create groundbreaking campaigns.
By taking this new path as creator of virtual models, Cameron not only has creative freedom, but also financial freedom.
Conclusion
For Cameron-James Wilson, creating Shudu meant much more than a technological innovation. It gave him the space to realize his vision, address social issues and build his own business. Virtual influencer offer incredible opportunities, for both brands and creators.
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