xSpectar is one of the leading projects in the XRPL network. xSpectar is building a universe in the metaverse and using their own cryptocurrency to reward their community by actively participating in the digital community.
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The goal of xSpectar is to create a membership-based society in the Metaverse using the xSpectar community. It is one of the few projects using the $1.589 billion Metaverse market.
Planning an NFT launch on XRP
xSpectar contacted Chase to help them sell out their xSpectar NFT collection over the course of 4 weeks. They wanted to target a small NFT community (on the Ripple blockchain) through organic reach, social storytelling and growth hacking methods.
The purpose of the NFT sale of the xSpectar agents was to give the XRPL community an NFT collection with usability in the xSpectar Metaverse and to turn the NFTs into 3D avatars that could be used to explore the various worlds. The second goal of the sale was to generate enough capital to support the development of their marketplace and metaverse, which was built on Unreal Engine 5 and required an experienced team of developers.
xSpectar saw the potential in Chase as a leading agency for digital marketing. We have experience in making Web3 projects succeed and Web3 projects succeed through well-designed social media campaigns. This included static and dynamic visuals, growth hacking and outbound marketing campaigns aimed at the XRP community.
Our new Web3 department handled the entire onboarding process, created the launch strategy, identified the right channels and worked on creating marketing content.
What to do to be successful in the XRP space?
With an existing community and visual assets that could be repurposed for marketing purposes, we created a roadmap that aligned with xSpectar's ongoing activities to maximize our marketing efforts. We created high-quality social dynamic and static social media content, which we placed at the top of corresponding hashtags such as #XRP or #NFTs.
In our visual library, we also helped create a promotional video for social media that would be used to attract users in our paid advertising campaigns and direct traffic from crowd marketing efforts to demonstrate the limited availability of the NFTs.
Each post on social media would include specific industry hashtags to help with organic reach and would also benefit from a boost to ensure it reached the ideal audience. Additionally, we engaged specific XRP and NFT influencers to spread the word about the NFTs through NFT or XRP giveaways that would drive additional traffic.
In the final phase of the project, we identified the need for conversion ad campaigns on the xSpectar destination page to showcase the limited number of NFTs still available. When we launched the social ad campaign on Meta, our goal was to sell the remaining 200 NFTs in the last week of the sales event.
What were the results of the XRP campaign?
xSpectar successfully sold 7,111 NFTs in 4 weeks, worth $1.5 million, with NFT prices ranging from 444 XRP to 888 XRP per NFT sold.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">🔥🚨PRE-SALE SOLD OUT🚨🔥<br><br>All 7,111 agents are sold! Thanks to everyone who purchased one or more agents🙏<br><br>We feel truly humbled by the great support from our amazing community; you are the ones that make this possible!<a href="https://twitter.com/hashtag/xSPECTAR?src=hash&ref_src=twsrc%5Etfw">#xSPECTAR</a> = Community ♥️ <a href="https://t.co/fO0MhABqqC">pic.twitter.com/fO0MhABqqC</a></p>— xSPECTAR ™ (@xspectar) <a href="https://twitter.com/xspectar/status/1594414642129944578?ref_src=twsrc%5Etfw">November 20, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
xSpectar Tweets are at the top of key hashtags such as #XRPL, #XRP and even #NFT, which require many comments, likes and retweets to be at the top. We have successfully achieved the goal, which has led to increased organic reach through Twitter.
Since xSpectar managed to sell out their entire collection, they have started working on their metaverse project and generated enough liquidity to complete their xSpectar marketplace.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">BIG NEWS, AGENTS! 😎 <br><br>The native <a href="https://twitter.com/hashtag/xSPECTAR?src=hash&ref_src=twsrc%5Etfw">#xSPECTAR</a> Marketplace is 𝗡𝗢𝗪 𝗟𝗜𝗩𝗘!<br><br>🧬 Make & accept offers in <a href="https://twitter.com/hashtag/XSPECTAR?src=hash&ref_src=twsrc%5Etfw">#XSPECTAR</a> or <a href="https://twitter.com/hashtag/XRP?src=hash&ref_src=twsrc%5Etfw">#XRP</a><br>🧬 ZERO trading fees<br>🧬 Filter traits & rarities<br>🧬 See offers from other marketplaces<br><br>Let the trading begin! 👇 <a href="https://t.co/6V2psTP0lb">https://t.co/6V2psTP0lb</a> <a href="https://t.co/RR86GSwfv4">pic.twitter.com/RR86GSwfv4</a></p>— xSPECTAR ™ (@xspectar) <a href="https://twitter.com/xspectar/status/1621781002921058304?ref_src=twsrc%5Etfw">February 4, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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