Influencer campaign for The Color Grey

January 1, 2021
min read

Influencer campaign for The Color Grey
We partnered with Warner Music to create an influencer campaign for The Color Grey, a Belgian up-and-coming MC, producer and songwriter.

The goal

The goal of this campaign was first of all to attract more name recognition in the Belgian alternative music scene for this artist. Another goal was to generate listens for his latest single "Silence Speaks."

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Our social story

We launched a campaign consisting of three parts:

  •  first of all: a vlog from Chuki, one of the social influencers we work with, visiting the studio of The Color Grey
  • In addition: three Instagram posts per two different influencers. The first post was to raise awareness, the second involved an encounter with the Color Gray. The last post was a call to action so people would listen to the new single "Silence Speaks."
  • finally: blog posts and social media posts by Chase

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The result

After this campaign, we notice that The Color Grey can be seen at the right festivals . Conclusion: mission "positive-reprofiling-in-the-underground-music-scene" succeeded!

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