The goal
The main goal of this activating campaign was to attract users to the ticket sales site and engage festival visitors.
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Our social story
We worked with six different influencers, four from the Flemish part of Belgium and two from the French part. This campaign consisted of two parts: - first, the influencers announced on YouTube, Facebook, Instagram and Twitter that they were going to Summer Festival 2017 and created Instagram and Snapchat stories at the festival. - In addition, the influencers made time to meet their fans at the festival. This also allowed Summerfestival to leverage the presence of these influencers in their communications.
The result of this influencer campaign
The 21 resulting posts plus Instagram and Snapchat stories at the festival - reached more than 186,000 people - generated more than 2,000 additional clicks on the ticket purchase link.
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