Influencer campaign for Summerfestival

January 1, 2021
min read

Influencer campaign for Summerfestival
Together with the Belgian electronic music festival "Summerfestival 2017," we created an influencer campaign to engage local influencers in the Belgian festival scene.

The goal

The main goal of this activating campaign was to attract users to the ticket sales site and engage festival visitors.

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Our social story

We worked with six different influencers, four from the Flemish part of Belgium and two from the French part. This campaign consisted of two parts: - first, the influencers announced on YouTube, Facebook, Instagram and Twitter that they were going to Summer Festival 2017 and created Instagram and Snapchat stories at the festival. - In addition, the influencers made time to meet their fans at the festival. This also allowed Summerfestival to leverage the presence of these influencers in their communications.

The result of this influencer campaign

The 21 resulting posts plus Instagram and Snapchat stories at the festival - reached more than 186,000 people - generated more than 2,000 additional clicks on the ticket purchase link.

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