As a creator-driven social and performance agency and vibrant community of 1,500 creators, Chase brings together cyclists, bike creators and influencers, brands and marketers for the first Bike Creator Conference.
"Influencing Cycling Culture" will be an inspiring afternoon on the future of bike marketing. All this will take place at Velofollies in Kortrijk, with 40,000 visitors the 2nd largest bike fair in Europe.
With inspiring keynotes, talks and panels with well-known bike influencers like Bertoniiii or Elodie Kuijper, you'll discover how bike creators and influencers make impact through storytelling, community building and brand collabs. This conference is a must for bike brands, marketers and anyone who creates or wants to create bike content for social media and digital platforms.
In addition, throughout the Velofollies weekend from January 17-19, 2025, you can find the Chase Bike Creators at the Chase booth at booth 644B. This booth will serve as a base for the creators to create content about Velofollies and the brands present.
January 17: Bike Creator Conference Timetable
Location: Meeting Center Velofollies (Room MC1)
14:30 - 15:15 "How becoming a bike influencer helped save my cycling career" Influencer keynote by Elodie Kuijper.
15:15 - 16:00 "Cracking the code: How I reached 1 million views with 1 bike TikTok" Creator talk by Tom Desplechin.
16:00 - 16:45 "The true value of cycling influencers for the cycling industry" Influencer talk by Bertoniiii
16:45 - 18:00 "One ride, so many stories " Panel talk with Niki De Keuster (Marketing Manager Canyon Belgium), Elisabeth Van Lierop (Influencer) & Sven De Coninck (CEO Chase Agency)
18:00 - 20:00 Networking moment and drinks hosted by Chase.
<p> </p><CENTER>___</CENTER><p><CENTER>Buy your tickets here at the discounted online rate.</CENTER></p><CENTER><div class="post_button"><a href="https://www.velofollies.be/nl/plan-je-bezoek/tickets/" class="button is-small w-button">Tickets</a></div></CENTER>
Bertoniii
Bertoniiii is a Belgian cycling influencer with a whopping 182,000 followers on Instagram. As a resident of Kortrijk, she is a familiar face at Velofollies. In this inspiring talk, she tells her story as a cycling content creator: how she uses social media to make cycling more appealing to women and creates successful collaborations with big brands such as Scott, Thule & Skoda.
She gives a unique behind-the-scenes look into the world of influencers and shows the value they can add to the cycling industry. She also discusses how she deals with negative reactions, the importance of authenticity, and her mission to take collaborations between influencers and cycling brands to the next level.
<p> </p>
Elodie Kuijper
Elodie Kuijper is a Dutch cyclo-cross racer and mountain biker living in Belgium. During this keynote, Elodie shares her inspiring story as a cyclist and why she decided to also become active as an influencer. With 120,000 followers, Elodie is now one of the most followed cyclists worldwide on Instagram.
She will also talk about her experiences as a woman in cycling and the impact she wants to make through content creation and community building on social media. She will also talk about how she finds balance between authenticity and collaborations with brands when creating content.
@tomdesplechin New bike, new creative rigs 👀@DJI Osmo #creator #tip #filmmaking #fixedcamera #filmmaker #rig #content #djiosmopocket3 @SmallRigDirect
♬ original sound - Tom | visual storyteller
Tom Desplechin
Tom Desplechin is a Belgian content creator and creative producer at Chase who recently bought his first gravel bike. As a member of the Chase Bike Creator community, he discovered how cycling positively influences his creative process. In this talk, Tom reveals his secrets on storytelling, building a niche community and digital creativity.
With years of experience in content creation and a smart approach to digital trends, he recently achieved 1 million views with just one TikTok video on cycling. He shares practical insights on social trends, camerawork, and editing techniques, specifically focused on content creation in cycling. This session is perfect for bike creators, marketers, and anyone looking to create impactful content.
"One ride, so many stories"
Panel talk with: Niki De Keuster (Marketing Manager Canyon Belgium), Elisabeth Van Lierop (Influencer) & Sven De Coninck (CEO Chase Agency).
During the closing panel discussion of the Chase Bike Creator Conference, "Influencing Cycling Culture." we delve deeper into the cycling industry's opportunities to engage with inlfuencers.
Niki De Keuster has been Canyon bicycles' marketing manager in Belgium since 2018. In 2024, he redesigned Canyon Belgium's marketing strategy, focusing on building strategic partnerships with influencers and creating impactful campaigns such as sponsoring Average Rob's Turbo Cross, one of the influencer events of the year....
Sven De Coninck is the CEO of Chase, a social agency and creator community based in Ghent. Under his leadership, Chase helps brands grow online through social media management and digital campaigns. With a focus on engaging creators, he ensures clients reach the right audiences and get a head start in the digital world. In recent months, Chase built out a subcommunity of bike creators and, as part of "Shift Your Mobility," ran a campaign with 20 Belgian bike influencers that has already reached 5 million views.
Elisabeth Van Lierop is a Belgian influencer who shares her passion for a sustainable lifestyle on Instagram. As one of 20 Chase Bike Creators, she shows how, even with three children, you can run a car-free family. With her authentic approach, she inspires a growing community to live consciously and sustainably, both at home and in terms of mobility.
Velofollies 2025 will be an event not to be missed!
<p> </p><CENTER>___</CENTER><p><CENTER>Buy your tickets here at the discounted online rate.</CENTER></p><CENTER><div class="post_button"><a href="https://www.velofollies.be/nl/plan-je-bezoek/tickets/" class="button is-small w-button">Tickets</a></div></CENTER>
