The goal
Most importantly, Film Fest Gent wanted something unique for their opening event. This social feed projection was a co-production with Film Fest Gent and Zender. Zender is a company that builds interactive live players for broadcasters and publishers.
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Our social story
The idea was to offer visitors an interactive activity while waiting for the film to start. We also wanted to inform them about what was happening around the festival. We created content in advance, sent some of our own reporters and used content from various influencers who were present at the opening. There was even an informational quiz. People could surf to a site, vote from their mobile device and the results of the quiz were displayed on the screen.
<iframe src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2FChaseCreativeBE%2Fvideos%2F1843286132593380%2F&show_text=false&width=267&t=0" width="267" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
The result
This is an example of an event report that shows not just one side of the story, but in which many people have a voice. The result is a mosaic of impressions that provide a 360-degree view of the event. Attendees also had a more meaningful experience while waiting for their film to begin.
<img class="editorial-image" src="https://cdn.prod.website-files.com/637fa006bbd6df2ee73927fb/6450fcc669a7431a761dad03_Co1BlsE7KCNOw46X8ijXnnFYaZwWd55POJza0PffGrE.jpeg"/>
Photos by Tim Schrijnemakers
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