The goal
The goal of these videos was to create easily shareable content and reach a different audience than if the client posted them on their own communication channels.
<p> <p><CENTER>___</CENTER><p><CENTER>Ontdekken hoe wij jouw merk helpen groeien?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small">Ok, we spreken af</a></div></CENTER>
<iframe src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2FChaseMusicBE%2Fvideos%2F2012218215471418%2F&show_text=false&width=476&t=0" width="100%" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
Our social story
Both videos have the typical square format and are complemented by text overlays in Chase's corporate identity. We adapted the storytelling to the millennial target audience and the social channels we used. The videos were posted on Chase's social channels since the target audience Bozar wanted to reach was more present in the Chase community than in Bozar's own community. But BOZAR and the other media partners also shared away.
<iframe src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2FChaseMusicBE%2Fvideos%2F2054283871264852%2F&show_text=false&width=476&t=0" width="100%" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
The result
The "Do you want to know more about Brussels hip-hop history?" video reached more than 159,000 people - has 51,000 views - generated more than 2,600 interactions. The "Is hip-hop real art?" video reached more than 145,000 people - has 39,000 views - generated more than 700 interactions.
<p> </p><CENTER>___</CENTER><p><CENTER>Wilt u weten wat een sociale video voor uw bedrijf kan betekenen?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small w-button">Contacteer ons</a></div></CENTER>
