SPA©E - The Human Quest makes space travel more exciting than ever

April 4, 2023
min read

SPA©E - The Human Quest makes space travel more exciting than ever
SPA©E – The Human Quest is a temporary interactive space exposition, inspired by space enthusiast and Belgian top entrepreneur Jurgen Ingels. This exposition for all ages takes you into the adventurous world of space travel. From the first man in space to the future missions to Mars. Space Xpo and Chase joined forces to develop a strong digital storytelling and ticket campaign around the (new) brand.


  • Selling tickets through an online funnel and advertising campaign on Meta and Google.
  • Conceived and developed a strategy that generated a lot of interest in the expo.
  • Create online experiences around the space and the expo via Facebook and Instagram.

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We developed a number of persona within our strategy to bring the new SPA©E expo to as many people as possible via custom content and storytelling: geeks & game lovers, families, schools & youth groups, tic-tacs - instagrammers & influencers. On Meta (Facebook and Instagram) we used awareness ads (video teaser, reels and visuals) to reach our target audiences. Those who viewed the ads were then retargeted via an image carousel to encourage them to buy tickets. On Google, we primarily targeted those searching for space-related search terms, what to do on the weekend… 

Sales ticked off at just under 77,000 tickets sold.

We launched a Facebook and Instagram profile a few months before the expo opened to gather audiences and bring awareness about the expo. In doing so, through organic and paid ads, we reached about 2 million unique users on that organic content.

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We developed a content plan with formats and topics aimed at each of the target groups. From the content of the expo and the many activities & exclusive nights (B2C and B2B) that took place, we could get a lot of input to give a creative touch to the online storytelling. Also experiment & engagement could not be missing here. Think of a contest, a quiz, TikTok exploring or fun with an astronaut suit.

<center><iframe src="" width="100%" height="600" frameborder="0" scrolling="no" allowtransparency="true"></iframe><div class="tiktokgrid-1"><div class="ttwrapper"><blockquote class="tiktok-embed" cite="" data-video-id="7104193780944866566" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@spacethq" href="">@spacethq</a> Out of this world dancing skills 😌👩🏼‍🚀 <a title="fyp" target="_blank" href="">#fyp</a> <a title="spacethq" target="_blank" href="">#spacethq</a> <a title="space" target="_blank" href="">#space</a> <a title="antwerpen" target="_blank" href="">#antwerpen</a> <a title="expo" target="_blank" href="">#expo</a> <a title="jiggle" target="_blank" href="">#jiggle</a> <a title="dance" target="_blank" href="">#dance</a> <a target="_blank" title="♬ Jiggle Jiggle - Duke &#38; Jones &#38; Louis Theroux" href="">♬ Jiggle Jiggle - Duke &#38; Jones &#38; Louis Theroux</a> </section> </blockquote> <script async src=""></script></div></div></center>

Take a look for yourself on social media? SPACE Xpo, no longer visit but can still be found online on Facebook, Instagram and TikTok.


Social Media Manager & Content Creation: Anne Cabuena, Charissa Vantieghem

Traffic Manager: Cedric Gordier

Team Lead: Annelies Droesbeke

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