TikTok can no longer be ignored in the world of digital content creation. Although the original app (then called "Douyin") has been around since 2016, the hype around the video app only started around October 2020. Coincidence it is not, as it was during that period when people had to stay indoors due to the covid pandemic. So there was huge time for short funny videos and endless scrolling. The app also caught on in Belgium and has been wildly popular ever since.
Anno 2023, "TikTokker" is indeed a real job. As a TikTok creator, you can make (good) money at it, often get PR packages from companies and are your own boss.
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Fancy a career switch already? We list all the best tips.
Start at the beginning
After you create your account, it's important to know what niche you want out of. Comedy, beauty, lifestyle, food, sports… Authenticity works best so choose a niche you are really interested in or good at. Are there things that make you different from others? Play out just that feature on TikTok. TikTok's algorithm works very well with the "niches of a niche. Yet another fashion influencer? Been there, done that. A fashion influencer who only wears crocheted clothes she makes herself? Bingo.
Don't be afraid to post
It's important to stay active on the app because TikTok works with an algorithm. The more you start posting, the smarter that algorithm can get based on your content.
For example, you always create food content; the algorithm then goes to work to plug your into a niche. Using that information, the algorithm can push your content to the right audience. - Amir Motaffaf
Quality
On TikTok, you certainly don't need to film your content with a professional camera, integenels, people prefer to watch relatable and "real" content. So a good smartphone is enough.
Furthermore, you can choose to edit your videos yourself in the TikTok app but through the app CapCut you can very easily and conveniently craft your videos. CapCut also works directly with TikTok. You can find sounds that you have saved in the TikTok app in your CapCut account. CapCut not only works as an app but also has a desktop version that allows you to edit all your videos on your computer. Furthermore, you can also find plenty of cool templates, add auto-captioning and apply effects. Tip: You can find plenty of tutorials on YouTube.
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Jump on the trend wagon.
Unique content makes you create your own brand, yet it is important to follow trends on TikTok to gain followers. See a certain trend going viral? Try to create your own version of it as soon as possible.
There are certain tools to see what the most trending hashtags, words and sounds are. One is TikTok's own Creative Center. But the best tip for spotting trends is actually to keep scrolling. - Amir Motaffaf
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Networking
Collaborating with other creators can definitely play to your advantage; you can create more fun content (e.g., trends that take two people to do), you can learn from each other, and the other creator's followers get to know and follow you as well.
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<p><CENTER>Wil jij groeien als digital creator? Word dan lid van onze community waar je andere creators leert kennen, gratis workshops kan volgen en terecht kan voor al je vragen rond digital creativity.</CENTER></p>
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