Creators and influencers putting bikes on the map
With 20 creators and influencers, we spent 8 months showing how cycling can be a smart, feasible and even fun choice. Grocery shopping and taking 3 kids to school by cargo bike like Elisabeth or through rain and wind by road bike to VRT to present the weather forecast like Bram the weatherman did: our creators brought real stories.
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Impact in numbers
The results speak for themselves:
- +16 million organic views via 600+ posts and stories.
- 6.7 million unique individuals reached.
- 20 creators and influencers who shared content weekly and nearly 100 bike creators in the community.
- Collaborations including Tenways, Ez Ride E-Bike Hub, Sumura, Red Bull...
- Thousands of Belgians now consider commuting by bike more often.
- 80 brands connected during Velofollies.
- 4 structural partnerships.
This project proves that a creative and authentic approach through influencers not only delivers reach, but can actually drive behavior change.
Velofollies: from creator booth to mini-conference
A key moment in the journey was Velofollies, the largest bike fair in the Benelux with over 40,000 visitors. Chase wasn't just there, we made it something special as you can see in the video below from Camille - one of our bike creators:
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We provided:
- A Bike Creator Booth
- Daily content production by creators, live from the event
- A bike creator conference titled Influencing Cycling Culture, with talks by bike creators including Elodie Kuijper, Bertoniiii, Tom Desplechin and panels on how brands and creators can work together with Niki De Keuster (Marketing Manager Canyon Belgium), Elisabeth Van Lierop (Influencer) & Sven De Coninck (CEO Chase Agency).
We brought together brands, influencers and cyclists - and it worked. The fair became a hotbed for collaboration and visibility. Creators created content, visitors joined the community, brands like Tenways and EZ Ride found their way into new campaigns.
Ride, Brunch & Bakery Rave
We closed the Bike Creator project as it should be done: with style and schwung. On June 28, 2025, we organized the closing event at the iconic Winter Circus in Ghent: Social Ride, Brunch & Bakery Rave.
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What was on the program?
- A social morning ride of 50 km with more than 70 participants
- Brunch at Baker Klaas
- Talks and reflections on mobility, content and behavior
- An unexpected finale: a rave in a bakery.
Watch the aftermovie of this unique event below. Spoiler: it will make you want to jump on your bike.
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Why this approach works
- Authentic voices: the creators and influencers are passionate cyclists themselves.
- Community first: we did not build a one-time campaign, but a group of ambassadors.
- Measurable impact: not just views and reach, but proven behavior change.
- Flexibility for brands: campaigns can be perfectly tailored to their own objectives.
Brands convinced
The power of the community did not go unnoticed. Bicycle brands like Tenways caught on: together we realized 3.5 million views for their summer campaign in Belgium and the Netherlands.
For the industry, this was a clear signal: influencers are an indispensable way to make an impact around mobility and lifestyle.
What this means for organizations and brands
Chase Bike Creators shows that the combination of community-building and influencer marketing produces powerful results - for government, organizations and brands.
Whether you want to convince people to travel more sustainably, connect your brand more strongly to cycling experiences, or reach a wide audience with authentic stories: we have the creators, the experience and the approach to make it happen.
Wondering what we can do for your organization or brand? Contact our team and find out how we can make an impact together.
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