1. Grab your audience's attention.
Catch their attention quickly. How can you make your story stand out in the endless Facebook, Twitter, Instagram, and Snapchat feeds? Surprise people! If you don't grab your audience's attention within the first five seconds, you've lost them.
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Play around with the traditional “beginning-middle-end” story structure. For example, tell a story in the style of *Breaking Bad* and start with a pivotal scene from the end of your story. This guarantees a “What the hell?” moment within the first five seconds. Or drop a hint about the story right at the beginning: “What if I told you that you’re also a potential assassin?” Trust me, you’ll have everyone’s full attention.
2. Create a series
It's not that hard: people love series. Take a cue from Netflix's success, watch YouTube, listen to iTunes—everything is connected through series. And online media are perfect for this: vlogs and blogs on specific topics, hashtags to tie things together, podcasts, and Instagram photo series. People love a bit of routine and consistency; nothing is as easy as clicking “subscribe” and knowing what kind of stories you’ll see in the coming weeks.
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3. Make 'em care, make 'em share.
Sometimes my students spend hours working on the perfect meme, infographic, YouTube video, or Instagram photo series. But during feedback sessions, I find myself saying all too often, “Why should I care?” That’s the most important question to ask yourself—preferably before you even start: How do I align my story with the interests of my target audience? In fact, how do I turn MY story into THEIR story? How do I connect with my audience so they’ll like, comment, and share with their friends? Why should I care? Why should I share? Make that your mantra. A crucial tip: make it clear in your story why your message matters to everyone.
4. Make it human
People believe other people. This is especially important when you’re communicating as an organization or brand. Every epic story has a hero—a character who goes through an experience and must overcome certain obstacles to achieve a goal. That’s why you should feature real people in your story, preferably people who laugh, cry, succeed, and fail—people who do interesting things. Leave some room for emotions, because we’re all human. And sometimes we’re so darn sensitive.
5. Think of Hansel and Gretel
Fairy tales, myths, and fables are part of our collective memory. They have value, a logical structure, imaginative heroes and antiheroes, heroic scenes, and plenty of excitement, culminating in an impressive finale. And that’s what we love. So think of Hansel and Gretel when you’re thinking about telling a story. Borrow their values, clear structure, pathos, drama, and character types and incorporate them into your contemporary creations. They will make your stories more compelling and fluid and will more easily engage and reach audiences.
Why share stories about social media management?
- Social media management gives your brand a human touch
- It allows you to steer the conversation around your story
- And makes it possible to monitor reactions (bye, trolls)
Why choose Chase Creative for your social media management and storytelling?
- Find the right person to represent your brand
- Building an online experience
- We have over 5 years of experience in social media management
Text by Pieter Blomme, social storytelling expert at Chase Creative.
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