The goal
Party Space reached out to Chase Creative because they wanted to ensure that their brand storytelling, online store, and social media channels were of high quality. Their goal is to build an online community of new and returning customers and ensure steady revenue growth.
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Our brand story process
To achieve this, they sought advice on their brand story, digital strategy, and social media management. Together with the management team, we made a number of concrete and structural recommendations. This followed a thorough analysis of the organization’s customer segments. The process to achieve this consisted of the following key steps:
Strategic component
- An intake interview based on a comprehensive question-and-answer format
- Analysis of (the involvement of) the customer community, the structure and user journey on the online channels, existing customer messages, and brand promises
- A clear definition of their priority goals for the digital and online journey
- Development of an optimized digital strategy, channels, content, and ads
- A feedback meeting with Partyspace, featuring preliminary conclusions and a strategic proposal
Creative section
- Incorporating their feedback into the final version of the strategy
- Development of a range of story formats tailored to various online channels and a framework for a digital content calendar
- A feedback session on the creative format proposals
- Optimizing creative formats based on input from Partyspace
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Our recommendations for brand storytelling
Ultimately, this resulted in a report (in presentation format) that outlines a clear growth strategy for Partyspace’s online community. This has been further developed into a series of creative and technical objectives and an action plan designed to achieve successful results. One of our recommendations for Partyspace was to present their products in a more human way. Brand strategist Sven De Coninck and account manager Fleur Carpenter share their thoughts on the project:
Their audience is interested not only in the product itself, but also in the contexts in which it can be used. The tents can be featured in various scenarios, such as fundraising events or First Communion celebrations.
We also suggested that they tailor their communication to different target groups. Individual customers and B2B customers respond to different types of social media content and are active on various social media platforms. Sven De Coninck & Fleur Carpenter:
Our final piece of advice was to offer fewer products, but to tailor them to more specific target groups. Sometimes too many details can make brand storytelling less clear.
The result
Based on this advice, Partyspace has updated its website and corporate identity. They developed packages tailored to different target groups, shifted their focus to tents as their core business, and made their overall branding more distinctive. We look forward to seeing more results from our collaboration and managing their social media accounts on LinkedIn and Facebook!
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