On wheels, on rails, or on the bus
In a multimodal city like Ghent, where every form of mobility matters, finding your way around can sometimes be a challenge. This is especially true when locations are constantly changing. In such cases, having the right data and targeted communication for everyone who travels sustainably—whether by public or private transport—is extremely important. And that is exactly why TMaaS, “Traffic Management as a Service,” was launched following a selection process by the Urban Innovative Actions Initiative (UIA).
A group of dedicated individuals and partner companies who want to help are joining forces to conduct a comprehensive three-year research, analysis, and testing project (2018–2020). They have one goal in mind: to improve the quality of life for the people of Ghent by eliminating frustrations.
To make the message even clearer, the TMaaS team has brought Chase on board for the project. Our job? To create an engaging campaign video that traces the evolution of TMaaS—from concept development to product launch. (Pun intended.)
The experts explain it themselves
Planning and developing a video campaign? Then we turn to Chase. We provide a clear framework: visualizing the entire project from start to finish—to show that developing an online tool isn’t as easy as it seems. We give the floor to the people who really know what they’re talking about—the experts who worked on the project themselves. It’s a way to put them in the spotlight, give the project a face, and add a human touch to the story.
Lights, camera, action
Storytelling at its best, as seen through the lens of TMaaS. And it’s working, because the project is continuing in the form of “replicator cities”—in Antwerp, London, and Duran, among others. These cities will use the technology to map their own mobility networks to help their residents get around. And what about TMaaS? The team plans to conduct further research into accessibility for everyone and continue collecting data on the growing city.
So. A three-year summary. About a project that faced some obstacles on the path to creating good jobs. All roads lead to Rome, but not necessarily in the literal sense, as it turns out.
