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An Agoria podcast featuring Elisa Brevet...
With her finger on the pulse, journalist and entrepreneur Elisa Brevet meets with tech entrepreneurs. Drawing on her own experiences as an entrepreneur, she knows exactly how to delve into the lives of CEOs and discover what made the difference for them.
And Magali the Dog...
If it's deep and comprehensive, Magali De Reu is the right person for the job. Curiosity is second nature to her. As an entrepreneur, columnist, speaker, and author, she sits down with tech CEOs in this podcast to discuss what drives them in life—both as entrepreneurs and as individuals.
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The Difference/La Difference
A podcast about the tech industry has been done before. A podcast about what really matters within that same industry? That’s a bit different. To shine a spotlight on tech companies, Agoria, the federation for Belgian tech companies, decided to launch an audio series. Chase was given the opportunity to lead the project. Enter: The Difference - La Différence, a bilingual podcast series featuring business leaders in the tech industry, with four episodes in Dutch and four in French.
Together with Agoria, we developed the strategy and concept, assembled a production team, and created the podcast’s visual identity, including logos, thumbnails, audiograms, and video teasers. In short, we handled the entire production process from concept to final delivery.
The challenges
- Developing a concept that adds value for the target audience.
- Developing a format that works for the two different national languages.
- Attracting successful entrepreneurs who make a significant impact within the sector.
- The selection of two suitable hosts who are well-versed in the entrepreneurial landscape, one host per language.
- Targeting successful entrepreneurs in the technology sector when promoting the podcast.
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The results
- Eye-catching podcast teasers in Dutch and French.
- 8 episodes featuring in-depth interviews with entrepreneurs in the tech sector.
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Credits
- Production: Hanne Penninck, Hanne van Vlaenderen
- Editors: Hanne Penninck, Hanne van Vlaenderen, Pieter Blomme
- Story coach: Pieter Blomme
- Recording & mixing: Wederik de Backer, Emma Ducheyne, Lucas Derycke
- Research: Sibylle Dechamps, Peter Ansoms, Nele Laus, Sarah Godard
- Hosts: Magali De Reu & Elisa Brevet
- Strategy & Consulting: Jan d'Hont
- Ph.D. candidates: Jan D'hont, Hanne Penninck, Michael Chin, Jelle Demonie
- Participating CEOs of Agoria member companies: Cédric Pierrard (Efficy), Pieter Lesage (Studio Dott), Bien Vanderstappen (TEO.training), Pablo Rauwers (Rauwers), Ulrik Van Schepdael (Mobco), Lien Ceulemans (Salesforce), Benoît Deper (Aerospacelab), Leïla Maidane (Begreator)
