Symbiosis Finance is a decentralized finance platform where users can exchange tokens using other users' liquidity. Furthermore, Symbiosis enables token swaps across different protocols (specifically addressing the industry's interoperability challenges) by aggregating liquidity from multiple decentralized exchanges. Symbiosis Finance is one of the first protocols to leverage DeFi interoperability, allowing users to swap tokens across any blockchain.
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How do you prepare for an IDO campaign?
Symbiosis Finance reached out to Chase to develop a plan that would help the platform capitalize on the DeFi boom. They wanted to launch an IDO (Initial Exchange Offering) to sell tokens through a decentralized exchange. Think of an IDO as the crypto equivalent of an IPO, but with fewer regulations.
The project's goal was to build a brand around Symbiosis; to help develop a robust brand guide that would align with the prevailing DeFi trend of 2021. This brand guide was applied consistently across all social media channels. It was used to build brand awareness and foster synergy among DeFi platforms, as well as to capitalize on the audience's enthusiastic response to mascot branding.
At Chase, we’re known for our ability to turn complex messages into simple, emotional stories. We successfully applied the same approach to the Symbiosis Finance campaign.
Our goal was to engage with the DeFi and Web3 communities by guiding followers and potential users through a comprehensive narrative, from the initial awareness phase to the conversion/IDO phase and beyond. Our objective was to use both organic and paid channels to tell the story of Symbiosis Finance.
How We Planned and Implemented the Symbiosis Finance Marketing Plan
Symbiosis Finance needed to refresh its existing branding. This was the first step in effectively reaching Web3 audiences, using social media content as our top-of-the-funnel magnet.
We created social media content using the new branding for Facebook, Twitter, and Instagram, while also working with community managers to engage with new members and ensure they were properly onboarded. Additionally, we used a mix of dynamic and static social media posts that were both effective and optimized for algorithmic performance.
For the IDO campaign, we developed a mix of paid and organic content while collaborating with influencers and connecting Symbiosis Finance to AMA channels to ensure a much wider reach. In addition, we ran social buzz growth campaigns, including crowd marketing in targeted crypto communities, and executed remarketing traffic ads that promoted various types of messages.
One of our key marketing strategies involved display and paid advertising campaigns that targeted ideal audiences within the DeFi space by creating lookalike audiences and retargeting existing users who had engaged with some of our content.
Our collaboration with Symbiosis Finance was mutually beneficial, as we advised the project on how to position their PR articles and which angles to take for maximum impact, and ultimately provided comprehensive copywriting services to optimize their website and landing pages for conversion.
How Much Attention Has Symbiosis Finance Gained in Web3?
Symbiosis Finance's social media accounts attracted a significant number of new users, increasing its Twitter following to 17,000 and its Telegram group membership to 38,800, all of whom continued to engage and become part of the community.
In addition, we created over 60 pieces of social media content and displayed banners that generated more than 9 million impressions and over 13,000 clicks, far exceeding the industry standard.
Finally, during the IDO sessions, we attracted between 0 and 11,000 website visitors, resulting in conversions and 1,100 daily visits to Symbiosis Finance.
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