The goal
The primary goal of this campaign was to increase brand awareness for this artist within the Belgian alternative music scene. Another objective was to generate streams for his latest single, “Silence Speaks.”
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Our social story
We launched a three-part campaign:
- First, a vlog by Chuki, one of the social media influencers we work with, visiting the studio of The Color Grey.
- In addition, there were three Instagram posts by two different influencers. The first post was intended to raise awareness, the second featured a meeting with The Color Grey, and the final post was a call to action, encouraging people to listen to the new single, “Silence Speaks.”
- Finally, blog posts and social media posts created by Chase.
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The result
Following this campaign, we noticed that The Color Grey is now being featured at the right festivals. Conclusion: The mission to achieve a “positive rebranding in the underground music scene” was successfully accomplished!
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