The goal
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Our Social Story
Together with Time Connect, we created the very first branded podcast for EY Belgium. Insight is a four-episode series about innovation and digital transformation. We explore solutions, pitfalls, and new business models that are fundamentally changing our society. We were thrilled to have Francesca Vanthielen host our branded podcast. She is a well-known Belgian journalist with extensive business expertise. Alongside the Chase Creative team, who captured the scenes, sounds, and outdoor interviews, she interviewed EY experts and several clients in the studio. Topics ranged from the role of technology in firefighting, illegal waste dumping, and improving transportation, to technology for insurance companies.
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Together with Time Connect, we co-created the format and worked closely together on scripting, recording, mixing, and publishing. In addition to developing branded podcast shows and producing audio content, we also provided guidance on audience development and strategies for all owned, earned, and paid channels. We ensured an optimal listening experience across all touchpoints and had our social video creators produce promotional video content for the web (16:9) and social ads (1:1 and 4:5).
The Result
We successfully recorded, edited, and published all four episodes within a very tight six-week timeframe. The branded podcast was distributed across all major podcast platforms: from Apple Podcasts to Spotify, Google Podcasts, Stitcher, and every other platform you can think of. In the first four weeks after launch, we ranked at the top of the Belgian podcast charts in multiple categories. The branded podcast met the expectations of both EY and Time Connect, and we achieved over 75% listener retention (listening time) for each episode.
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