They often feel isolated, face daily pressure to keep posting, and struggle to make a living from their passion. That’s why Chase launched a campaign to show that creators aren’t alone. With the slogan“Keep creating,” weinvite everyone to support creators.
Thanks to creators, we spend a lot of our time every day on Instagram, TikTok, YouTube, X, LinkedIn, Twitch, Facebook, Snapchat, podcasts... It’s the creators who—often for free— inspire us , make us laugh, teach us something... and with whom many people even form a personal connection.
Creators are the daredevils, entertainers, and storytellers; they inspire us to dream aloud and spark conversations. Creators are dedicated to engaging us with daily updates and original stories.
Yet not everyone appreciates their work. Behind all those fun posts, there is often a lonely struggle and a lot of hard work. They face countless challenges, self-doubt, and sometimes even hostility. Because of the influence creators have on our society, they bear a certain responsibility—one that you might also find in journalists, experts, or even some of your closest friends.
That is why we are now launching the “Keep Creating” campaign. Through this campaign, we want to show our appreciation for creators and encourage them to keep doing what they love—despite the challenges —and “keep creating.”
What do we hope to achieve with this campaign?
Our goal is to strengthen the role of creators in Flanders and Brussels, as their impact on society continues to grow. We want creators to know that they’re not alone. That we understand that creating content nonstop, building a community, and actually making money from it is really hard work. And that creators deserve respect for that.
<CENTER><p>Do you want to grow as a digital creator? Then join our community where you can meet other creators, attend free workshops, and ask all your questions about digital creativity.</p> <div class="post_button"><a href="https://login.circle.so/sign_up?request_host=community.chase.be#email" class="button is-small w-button">Join our community</a></div></CENTER>
The Power of Creators
To reach as many creators as possible in Flanders and Brussels, we collaborated with motivated and talented creators from various niches, each with their own unique voice and audience.
Nona Van Braeckel is a vlogger and podcast creator who creates content for StuBru’s TikTok and Instagram. She recently led another workshop for our community, where she discussed how creators can expand their networks.
Jordy Arthur sees fashion design and content creation as his primary forms of self-expression and created an outfit inspired by the Chase Community specifically for the campaign video.
Zic Zack Kitty, also known as Esther Vandenbroele, is a gaming streamer we have collaborated with on several occasions, including for our disinformation project CounterScam.
Finally, there is Daniël Maeriën, better known as Brown Boy, a comedy creator who makes us laugh every day on TikTok.
Together with videographer Bert Kamoen and these four creators, the Chase team created the awareness video “Hey Creator,” in which they also support one another.
In addition to our creator ambassadors, we’ll also be sharing additional tips for creators from Elias Verwilt, Loewi, Dikke Svekke, Ender Scholtens, Nena Schuurmans, and Lola Obasuyi Van Acker in the coming weeks. And finally, dozens of creators in the Chase community are also active on Chase’s social media channels, sharing interesting content for creators every week.
This campaign is made possible, in part, thanks to the support of the Media Department of the Flemish Community and Eastpak, in cooperation with partners The Checkers and FAT.
