The goal
The podcast "Voice Color " is a collaboration between Story, Chase Creative, and In-Agent. In-Agent is responsible for the city of Ghent’s integration policy. Every day, many “new residents of Ghent” visit the city. There, they sign up for Dutch language courses or civic integration courses, or they receive information about leisure activities and studying in Ghent.
<p><p><CENTER>___</CENTER> <p><CENTER>Want to learn how we help your brand grow?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small">Ok, let's meet</a></div></CENTER>
In addition to their questions, many people also share inspiring, funny, and touching stories. In-gent wanted to share these newcomers’ stories with a wider audience and came up with the idea of creating a podcast. They wanted to focus on the dreams and ambitions of these newcomers rather than on stories about fleeing their country or the racism they face. In this way, they wanted to use the power of storytelling to bring people together.
Our social story for the Voice Color podcast
For Voice Color, we recorded stories from new residents of Ghent who deserve to be heard. The newcomers were given free rein to fill their podcast episode with their own story and narrative voice. The result is a collection of stories—both big and small—from newcomers, each with their own “voice color” in their new language, Dutch. For example, there’s Camila, who tells a story about her hair and the different social norms surrounding it in her home country of Brazil and her new home country of Belgium.
The best part of this project for me was connecting with people I don't usually get to meet and helping them turn an idea into a story. — Pieter from Chase Creative
The volunteers from Relaas helped the storytellers outline their own narratives. They looked for small anecdotes in their life stories that also shed light on what it means to be a newcomer in Ghent. Chase Creative assisted with the strategy, recording, and audio editing. Since language was a major challenge, we ensured that people could share their stories in a safe and supportive environment. We worked with them several times to help them tell their stories, which allowed us to edit them into a single, cohesive narrative. In this way, we helped people who were not yet fully comfortable with the Dutch language to create a final story they could be proud of.
<iframe width="100%" height="300" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/751600123&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe> <div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/ingent" title="IN-Gent" target="_blank" style="color: #cccccc; text-decoration: none;">In-gent</a> · <a href="https://soundcloud.com/ingent/camila-santos" title="Stemkleur - Camila" target="_blank" style="color: #cccccc; text-decoration: none;">Voice Color</a> - Camila </div>
The result
The Voice Color podcast was launched during a live event on March 8 at Herberg Macharius in Ghent. The stories will be used in various contexts at other events, in the welcome package for new Ghent residents, in Dutch language classes, and new In-Ghent ambassadors will also listen to the stories. In this way, the podcast gives new Ghent residents insight into how other newcomers built a life in Ghent. In-Ghent already provides a lot of information and guidance, but these stories were a great addition to their services because they are inspiring and memorable.
The Stemkleur podcast was launched at a live event on March 8 at Herberg Macharius in Ghent. The stories will be used in various contexts at other events, in the welcome package for new Ghent residents, in Dutch language lessons, and new In-Ghent ambassadors will also hear the stories. For example, the podcast gives new Ghent residents insight into how other newcomers built a life in Ghent. In-Ghent already provides a great deal of information and guidance, but these stories were a nice addition to their services as they are inspiring and will be remembered.
<p></p><CENTER>___</CENTER> <p><CENTER>Wondering if your brand should start a podcast?</CENTER></p><CENTER><div class="post_button"><a href="/agency/contact" class="button is-small w-button">Contact us</a></div></CENTER>
