The goal
The goal of the #stopmetplastic campaign was to raise awareness about one of the biggest threats to our oceans and wildlife: plastic pollution. In June 2018, Chase Creative reached out to influencers to communicate this goal. Flemish-speaking Instagrammers and bloggers such as Carol Lynn, Sofie Engelen, Altaseb Van den Broeck, and Inge Moerenhout shared the effects of plastic pollution. They mobilized their communities around the campaign’s 8 tips and goals.
Our social story
After making initial contact via Instagram, we engaged interested creators, explained the threat of plastic pollution, and provided background information. The collaboration was entirely based on their goodwill. We then approached them with suggestions on how to minimize their own plastic consumption and that of their followers. There was no fixed framework for this campaign. This allowed each influencer to reach their followers in their own unique way. Selected channels included Instagram Feed, Instagram Stories, Facebook Feed, and blog posts. In addition, in July and August, National Geographic partnered with three Belgian surf clubs. They transformed the beach into plastic-free beach cinemas and screened the documentary “From Source to Sea” by Plastic Soup Surfer Merijn Tinga. According to Nataly Guns, National Geographic’s marketing and PR manager, #stopmetplastic aims to encourage everyone to reduce plastic waste by stopping the use of disposable plastic products. “Chase Creative sent our account manager Dina Boshra and one of our digital creatives, Jennifer Kesteleyn, to create Instagram Stories, photos, and coverage of the events.
The result
Because our influencers weren’t bound by a rigid framework and felt a genuine connection to the topic, the resulting posts conveyed a powerful message and generated strong engagement. Through this #stopmetplastic campaign, 19 different social media influencers made it possible to:
- 498,300 people to reach
- 74.7K views to generate
- to have a total engagement of 8,394 likes, comments, and shares
<p></p><CENTER>___ Want</CENTER> <p><CENTER>to find out how we help your brand grow</CENTER></p>? <CENTER><div class=""post_button""><a href= “” /agency/contact “” class=""button is-small w-button"">Ok, let's meet</a></div></CENTER>
