TikTok has become impossible to ignore in the world of digital content creation. Although the original app (then still known as "Douyin") has been around since 2016, the hype surrounding the video app really took off around October 2020. This is no coincidence, as that was the period when people were forced to stay indoors due to the COVID-19 pandemic. As a result, there was plenty of time for short, funny videos and endless scrolling. The app also gained popularity in Belgium and has remained extremely popular ever since.
As of 2023, being a "TikToker" is truly a legitimate career. As a TikTok creator, you can earn (good) money, you often receive PR packages from companies, and you're your own boss.
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Already thinking about a career change? We've compiled a list of the best tips for you.
Start at the beginning
After creating your account, it’s important to decide which niche you want to focus on. Comedy, beauty, lifestyle, food, sports… Authenticity works best, so choose a niche that you’re genuinely interested in or good at. Are there things that set you apart from others? Use that to your advantage on TikTok. TikTok’s algorithm works very well with “niches within a niche.” The next fashion influencer? Been there, done that. A fashion influencer who only wears crocheted clothes that she makes herself? Bingo.
Don't be afraid to post
It’s important to stay active on the app because TikTok uses an algorithm. The more you post, the better the algorithm gets at understanding your content.
For example, if you consistently create food-related content, the algorithm will begin to categorize you within a niche. Based on that information, the algorithm can promote your content to the right audience. — Amir Motaffaf
Quality
On TikTok, you definitely don't need to film your content with a professional camera. On the contrary, people prefer relatable and “real” content. A good smartphone is all you need.
You can choose to edit your videos directly in the TikTok app, but the CapCut app makes it very easy to edit your videos with precision. CapCut also integrates seamlessly with TikTok. You can find sounds you’ve saved in the TikTok app right in your CapCut account. CapCut is available not only as a mobile app but also as a desktop version, allowing you to edit all your videos on your computer. You can also find many cool templates, add automatic captions, and apply effects. Tip: You can find many tutorials on YouTube.
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Jump on the bandwagon
Unique content helps you build your own brand, but it’s still important on TikTok to follow trends to gain followers. Do you see a trend going viral? Try to create your own version of it as quickly as possible.
There are certain tools for finding the most trending hashtags, words, and sounds. One of them is TikTok's own Creative Center. But the best tip for spotting trends is actually to keep scrolling. — Amir Motaffaf
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Networking
Collaborating with other creators can definitely be beneficial; you can create more engaging content (such as trends that require two people), you can learn from each other, and the other creator’s followers will also get to know you and follow you.
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<p><CENTER>Do you want to grow as a digital creator? Then join our community where you can meet other creators, attend free workshops, and ask all your questions about digital creativity.</CENTER></p>
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